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Six ways to sell Iberostar’s brand-new hotel in Majorca

13 May 2025by Charlotte Cullinan

PARTNER CONTENT

Your clients can discover the true essence of Majorca at the brand-new, five-star Iberostar Selection Es Trenc.

Charlotte Cullinan

Content writer

Guests at Iberostar Selection Es Trenc enjoy sea views from their rooms

Iberostar Selection Es Trenc opened its doors on 11 April, becoming Iberostar’s newest opening in Majorca, and 16th property on the island.

This fully refurbished hotel boasts a prime beachfront location close to the stunning Es Trenc beach, with an array of amenities and culinary and design features clients will love. Here are six ways to promote this spectacular new property:

1. Focus on luxury and tranquillity

Located in Colonia Sant Jordi on the south coast, the hotel promises guests a serene and tranquil atmosphere, making it perfect for relaxation and rejuvenation.

All of the 145 elegant rooms and suites offer sea views and private terraces. They have been redesigned using natural textures and serene colours and soft tones that reflect the surrounding Mediterranean beachfront location, integrating many sustainable materials.

Accommodation at Iberostar Selection Es Trenc features soft tones

Guests can also opt for Iberostar’s exclusive Star Prestige experience. By choosing this room grade they’ll enjoy superior suites on the top floor, exclusive services and access to areas just for the Star Prestige clients, including the rooftop terrace with breathtaking sea views. Its modern design features a serene water feature, comfortable lounge chairs and a bar. They’ll also receive a turndown service, personalised check-in, discounts on wellness treatments and many other surprises.

2. Highlight the unparalleled beachfront experience

Guests at Iberostar Selection Es Trenc are surrounded by the sea, and can easily make their way down to the water.

Es Trenc beach is famed for its fine white sand and clear, shallow waters that are ideal for swimming and snorkelling, as well as for families. In fact, its natural dunes and turquoise waters will make your clients feel like they’re holidaying in the Caribbean.

The rooftop at Iberostar Selection Es Trenc overlooks the stunning Es Trenc beach

3. Showcase the diverse range of activities and amenities

Whether your clients want to spend their time unwinding at the beach or beside the hotel’s two pools, or want some active exploration, Iberostar Selection Es Trenc is the perfect base.

The wellness area features massage and treatment cabins, an outdoor area with sea views – perfect for open-air workouts and blissful sunrise yoga sessions – and the gym also boasts an outdoor space overlooking the water.

There’s also a varied entertainment programme, and guests receive free WiFi, while the 24-hour reception team are on hand to help with any queries.

One of the two pools at Iberostar Selection Es Trenc

Your customers can easily head out to explore the local area on the hotel’s bikes, and discover nearby attractions such as the Es Trenc Natural Park, which is a huge oasis of biodiversity and includes Es Trenc beach. They can also visit the charming local villages, with ample opportunities for hiking, cycling and watersports.

4. Dive into the gastronomic delights

Dining is a key selling point for the hotel. A la carte Mediterranean-style restaurant Salivent combines the rich traditions of Colonia de Sant Jordi with innovative, sustainable practices, serving local dishes and vegan and vegetarian options. Diners will savour these fresh flavours – including responsibly sourced seasonal vegetables, fish and shellfish – in a relaxed, nautical ambience with stunning sea views.

Salivent serves a la carte Mediterranean-style dishes

Sea vistas are also on the menu at the hotel’s buffet restaurant, thanks to its expansive terrace overlooking the water. Guests can tuck into a varied selection of Majorcan, Spanish and international dishes, prepared with the freshest ingredients. And they won’t want to miss the themed dinners and live cooking demonstrations.

5. Shine a spotlight on sustainability

Sustainability is a key priority for Iberostar through its innovative Wave of Change movement. Iberostar Selection Es Trenc has implemented a number of initiatives, including solar panels to reduce CO2 emissions and the use of AI to help minimise food waste. Filtered water stations are available across the property to avoid single-use plastics, and the hotel also supports local conservation projects.

6. Sell to couples and families

With so much to offer, you can position the hotel as an ideal destination for couples seeking a romantic getaway. Entice your clients by highlighting the raft of amenities and services available, such as a couples’ spa package.

While the hotel has a strong focus on adults, families are welcome. However the property doesn't offer the facilities for children found at other Iberostar properties, such as the Star Camp kids' clubs.

Remind all guests staying at Iberostar Selection Es Trenc that they’ll receive first-class, personalised service, with a focus on attention to detail and a commitment to exceeding expectations.