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Ultra-luxury Antarctica operator talks fam trip plans after UK investment

Adventure
Emma Dooney
3 November 2025

White Desert is on a mission to develop its relationship with the trade in the UK and Europe. 

Andrew Tait

“We see so much potential for us in the UK,” says Andrew Tait, manager for UK and Europe sales at White Desert

White Desert has revealed it is looking into fam trips for its UK trade partners as part of a long-term strategy to tap into the country’s “underutilised market.” 

The Antarctica tour operator says the UK and Europe is a “huge focus” for 2026, having already achieved success in the US and Southeast Asia.