Aito chairman Derek Moore is hoping to raise the profile of his new foundation, launched to put some of the money he made when he sold adventure travel company Explore in 2000 to good use.
The Derek Moore Foundation promotes “sustainable economic growth and empowerment” in disadvantaged communities around the world.
Moore will support some projects directly, but the foundation is also open to donations.
Having spent more than 40 years working in travel and tourism, Moore has travelled to more than 100 countries.
He told TTG: “There are lots of major charities out there that do a lot of good on a large scale, but this foundation will help smaller community projects. We will look under the radar, where just a few thousand pounds can make a big difference.”
The foundation will spend a maximum of £5,000 on any one project. Schemes receiving aid include helping to double in size an organisation teaching widows in Morocco’s Atlas Mountains how to weave, at a cost of £1,200.
The foundation works only with existing projects “to maximise the safety of donations” and is run by volunteers.
For more information and to donate, visit thederekmoorefoundation.org