A poll of 2,000 UK adults commissioned by the operator discovered respondents fantasised about getaways or started a conversation about travelling 818 times during the last 12 months.

While 64% shared their thoughts with their partner, a third of those quizzed talked about holidays “with absolutely anyone who would listen”.

According to the survey “all manner of holiday-related topics are usually explored” such as the weather in their destination of choice (49% of conversations), what they would eat (24%) and what they would pack to take with them (15%).
 
It also emerged that while going away on holiday is normally the highlight of the year for 63% of adults – only 26% had booked their next break.
 
Survey respondents revealed they had watched 59 travel TV shows last year and shared holiday-related content on social media 27 times during the same period. 

When it came to organising and planning their trips, 51% of respondents said it was the “one of the aspects of holidays they enjoy the most”, while 70% said they “live for going on holiday” and 67% told Jet2holidays they "needed a getaway now more than ever before”.

The operator is currently offering a £110 discount per person on every holiday booked through an independent travel agent.

A spokesperson said: “With many of us stuck at home, we’ve been thinking about holidays more than usual – whether that’s reminiscing about past adventures or thinking about the next one.

“Of course, this past year has been incredibly unusual. It’s completely understandable that such a high number of us are desperate to get away and are spending more time than ever thinking and talking about holidays.

“The research is backed up by the demand we are seeing, with customers acting to get their all-important holidays booked in for this summer and giving themselves something to look forward to.”