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Celebrity to 'revolutionise' trade rewards after restarting UK cruises

Destinations
Sara Macefield
5 July 2021

Celebrity Cruises has marked its return to UK sailings with a bullish promise to get as many agents as possible back onboard its ships, while ramping up its trade loyalty scheme to new heights.

Silhouette will sail a three-night roundtrip cruise from Southampton

Speaking to TTG as Celebrity Silhouette embarked on its first ex-Southampton sailing in 19 months, UK & Ireland sales director Claire Stirrup pledged next April’s arrival of third Edge-class ship Celebrity Beyond would be a catalyst for boosting the line’s Celebrity Moments rewards programme.

“Watch this space, because Celebrity Moments is going to be revolutionised, so will be bigger and better than ever before,” she explained. “There are new initiatives on the way, which will be announced by the autumn.”