Sometimes, it’s the unexpected feedback that makes you think. “I had a letter from a customer saying she could not travel any more, so she asked to be taken off our mailing list,” recalls Jules Verne Travel’s managing director Debbie O’Neill.
“She said all she does now was ‘pop down to Waitrose’. She spent a lot of time home on her own but said what they couldn’t take away were the memories of her holidays. For me that’s what travel is all about.”