Skip to main content

Debbie O'Neill: ‘The first thing I wanted to do as Jules Verne MD was bring the brand to the trade’

Operators
James Chapple
24 April 2025

Jules Verne Travel managing director Debbie O’Neill talks Gary Noakes through her plans to evoke the nostalgia of travel and reiterate the importance of both the destination and the journey, and why her first move as MD was to bring the iconic brand to the trade.

O'Neill was promoted to the top role at Jules Verne nearly two years ago

Sometimes, it’s the unexpected feedback that makes you think. “I had a letter from a customer saying she could not travel any more, so she asked to be taken off our mailing list,” recalls Jules Verne Travel’s managing director Debbie O’Neill.

“She said all she does now was ‘pop down to Waitrose’. She spent a lot of time home on her own but said what they couldn’t take away were the memories of her holidays. For me that’s what travel is all about.”