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Gold Medal boss: 'People want new experiences, not bigger TVs'

Operators
James Chapple
2 February 2022

Gold Medal’s new boss has vowed to address issues with the operator’s agent call centre, and recruit 100 new staff as it – like the rest of travel – seeks to recover from the Covid pandemic.

Applebaum: 'There will be less inclination to race to the bottom; we’ve seen the real cost of servicing a booking'

Speaking during TTG’s Agenda 2022 seminar on Tuesday (1 February), managing director Simon Applebaum said: “I think we need 100 heads by next peaks just on Gold Medal. A lot will go into our sales centre because we expect capacity to continue to ramp up.

"We’re asking a lot of our agents through peaks, so we need more bodies. We want a mix of really experienced travel people, but also people from different backgrounds and give them a brilliant education.”