A survey of more than 200 delegates attending Elman Wall’s Covid-19 online seminar on Thursday (30 April) found that 46% thought trading would get back to pre-crisis levels in either the first or second quarter of 2021.
A further 25% said sales would not return to normal until the second half of 2021, while only 17% thought trading would bounce back in the final six months of 2020.
As for the shape of any recovery, 42% said it was likely to be “U shaped” meaning a “long and bumpy decline with an equally long and bumpy recovery”. Only 14% predicted a “V shaped” recovery with a sharp decline followed by a strong recovery.
Holiday sales unlikely to return to ‘normal’ until 2021
Business
Rob Gill
1 May 2020
Travel firms are not expecting business to return to “near normal” levels until the first half of 2021.
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