Industry ‘bounceback’ will be focus at WTM Virtual

The show, running from Monday to Wednesday (9-11 November), replaces the traditional three-day event at London’s ExCeL exhibition centre.

Virtual events will feature conference sessions with leading politicians, academics, health experts and global media outlets as they focus on how the industry can recover from the pandemic in 2021.

There will also be online versions of technology show Travel Forward and the International Tourism & Investment Conference (ITIC).

WTM London senior director Simon Press said: “The travel and tourism industry is facing its worst crisis in living memory, so WTM Virtual will provide a crucial platform for planning the bounceback, reconnecting with business partners, forging new connections, and learning about the best way forward.”

Highlights will include global tourism forecasts from Euromonitor International, a Responsible Tourism programme, aviation sessions with the bosses of Ryanair and JetBlue, as well as the UNWTO, WTTC & WTM Ministers’ Summit.

There will also be a first meeting of the tourism ministers of Israel, United Arab Emirates and Bahrain to discuss the normalisation of relations between the countries following the signing of the historic Abraham Accords in August.