Intrepid Travel has invited the UK to get behind a new campaign celebrating the "crucial role" played by the travel trade later this month.
National Travel Agent Day will be held on 22 July this year after all
National Travel Agent Day UK will be held on Friday 24 July to coincide with what would be in better times the country’s usual summer holiday exodus.
The campaign mirrors efforts in Australia and North America where travel agents are honoured annually.
"Until now, no such day has officially existed in the UK, unlike in other parts of the world," said Intrepid managing director EMEA Zina Bencheikh.
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