At a launch event in London on Tuesday (September 4), senior vice-president Paul Ludlow said: “While we have a very loyal customer base, we need to find those new to cruise customers."
He added the line planned to find these customers through its travel agent partners.
P&O revealed Iona’s maiden season and its full 2020 programme on Monday, which Ludlow said had been well received, with “100% more” pre-registrations than when Britannia launched at the same time in 2014.
