On the Beach believes there is an “unprecedented opportunity” for the OTA to capture beach travel market share following the collapse of Thomas Cook in September.
In a four-month trading update to 31 January, issued on Thursday (6 February) the OTA said it had more than doubled offline marketing spend to drive brand awareness.
Its recent “everything’s better... on the beach” Christmas and New Year TV ad campaign was recently hailed by YouGov the best effort during the festive season, achieving the “highest uplift” in ad awareness of any brand in the UK in December.
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