The Advertising Standards Authority (ASA) received two complaints from consumers who had been unable to book rooms at Park Plaza’s London hotels for the ‘Black Friday’ special offer price of £119.
These customers challenged whether the email advert was “misleading and could be substantiated” – and this complaint has been upheld by the ASA.
The Park Plaza promotion, entitled “Black Friday Arrived Early London £119”, was contained within a newsletter to customers and offered the special price if they booked by November 22.
Park Plaza ‘misled’ consumers over special offer
Hotels
Rob Gill
20 April 2017
An email offer by Park Plaza Hotels has been found to be “misleading” by the UK’s advertising watchdog after consumers were unable to book rooms at the advertised price.
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