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SeaDream Yacht Club hails 'vital' trade as it looks to gain greater UK market foothold

Luxury
Simon Britchfield
29 May 2025

SeaDream Yacht Club’s UK and Ireland sales chief Mark Schmitt has laid out why the trade is critical to the success of the two-ship line, which he believes is "the best kept secret" in the cruise industry. 

Tower Bridge

SeaDream II passes through Tower Bridge on its maiden call to the capital (Credit: Christopher Ison/ SeaDream Yacht Club)

After being rehired by SeaDream at the end of 2023 following stints with AmaWaterways, Fred Olsen Travel and Tradewind Voyages, Schmitt was given a "clear mandate" to grow this market into the line’s second-largest international source market.

Speaking on the line’s SeaDream II in Tower Bridge, London, Schmitt said: "We’re seeing great momentum, with growing interest and a number of enquiries from current and new travel advisors across the UK and Ireland selling SeaDream Yacht Club."