Bookings for the Peak District are up 68% on summer 2019 levels and Somerset 61%, with bookings for third-placed East Anglia up 59%.
North Wales, Cumbria, Cornwall, Devon and North Yorkshire are the top-five most popular destinations for domestic summer holidays this year, according to Sykes, with the south-west losing its crown as the most in-demand region.
Data from Sykes’ 2021 staycation index suggests nearly two-thirds of Brits (62%) will enjoy their main summer holiday in the UK this year, up from 50% in 2019, spending an average of £940 per break – enough to boost the economy, Sykes claims, by around £30 billion.