South African Tourism has appointed a new trade lead for the UK and Ireland.
Kgomotso Ramothea has been promoted to acting hub head for the tourist board.
Ramothea will be responsible for marketing, brand management and trade marketing for South Africa in the UK and Ireland.
She brings 17 years’ communications experience to the role, and has nine years’ experience overseeing communications and marketing strategies at South African Tourism.
Ramothea will lead a team of seven at the tourist board’s London office and three external agencies.
Her key focus will be directing South African Tourism’s marketing strategy with the aim of contributing to its global ambition to double international tourist arrivals to 21 million by 2030.
Hailing from outside Pretoria, Ramothea moved to the UK 10 years ago and during her time at South African Tourism, she has helped bolster the country and tourist board’s “fundamental aims” to support black-owned SMMEs and increasing arrivals to positively impact the country’s people through employment and economic prosperity.
“I’m thrilled to take on the role of acting hub head and continue in my ongoing efforts to promote South Africa to the UK and Irish markets,” said Ramothea.
“It is such a diverse, beautiful country that offers a plethora of amazing experiences to suit every type of traveller, and I can’t wait to encourage more UK and Irish travellers to visit.
“I’m extremely proud of my South African heritage and excited to take on this new responsibility to drive our campaigns forward and, in turn, positively impact the people of South Africa.”