As part of the agreement, the 300-person operation will remain in its current premises.               

Cook said customers would benefit from support from a provider with “a wealth of experience working with some of the UK’s leading travel brands”.

The agreement with Webhelp follows Cook’s strategy to secure partnerships allowing it to streamline operations “while maintaining or improving” its core offer to customers.

Ingo Burmester, Thomas Cook’s chief of UK source market, said: “By using the expertise of a provider like Webhelp for our contact centre in Falkirk, we can keep improving our service while focusing our business where we can create the most value for our customers.”

David Turner, Webhelp UK chief executive, added: “We’re delighted to have been selected to help deliver world class customer experience for Thomas Cook’s holiday customers and proud that our record of excellence in customer service, technology and IT capability and long term commitment to Falkirk made us the right partner for the brand.”