Thomas Cook will debut its millennial-focused Cook’s Club brand in Egypt this week.
Cook’s seventh Cook’s Club resort will be located in the Red Sea resort of El Gouna.
The 144-room hotel is built along a saltwater lagoon and is designed to bring to mind a “laid-back oasis in the desert”.
El Gouna is famed for its watersports, offering kite and wind-surfing, as well as diving.
The resort is also situated near downtown areas so guests can experience the local culture and nightlife scene.
In keeping with the Cook’s Club brand, the resort features a resident poolside DJ, Cantina restaurant serving street food from around the world and Captain Cook’s cocktail bar.
Will Waggott, Cook chief of tour operating, said: “El Gouna’s year-round sunshine and opportunities for adventure make it the perfect location for our seventh Cook’s Club hotel.
“It is a great base to explore everything that El Gouna has to offer – from kite-surfing to the breathtaking coral reefs and the rolling desert dunes. The hotel’s easygoing atmosphere and relaxed style make it the ideal place to soak up some of that African sun.”
El Gouna follows Cook’s Club openings in Turkey, Spain, Greece and Bulgaria, with a Gambia hotel in the pipeline too.
The brand was launched in Hersonissos on Crete last summer with a focus on “cool, contemporary design, great food and drink and poolside DJs” at an affordable price.
Seven nights’ B&B at Cook’s Club El Gouna leads in from £768pp, based on two adults sharing, departing Manchester on 31 October 2019, including 15kg luggage and resort transfers.