Cook wants to raise awareness of its hotel portfolio following the launch of its newest line, Cook’s Club, last month.
One A321 aircraft will fly the flag for Cook’s Club while another will adopt a SENTIDO Hotels and Resorts livery.
The footage shows the complete Cook’s Club rebrand from start to finish, finally displayed resplendent in its new khaki colour scheme.
Christoph Debus, Cook’s chief airlines officer, said: “The two liveries look fantastic and we are very happy to support and promote two of the group’s own-brand hotels.”
Cook’s Club is the group’s new stripped-back hotel concept bringing “urban cool” to the beach. It will launch in Hersonissos on Crete in June aimed at a new generation of package holidaymakers after a more casual, fun hotel experience.
SENTIDO Hotels and Resorts, meanwhile, is Cook’s collection of four and five-star hotels in quality locations, focusing on detail, exceptional food, relaxation and activities, targeted at couples, groups and small families.
