Fellow Cuba specialist, Captivating Cuba, has offered to assist where possible, while Major Travel has also pledged its support.
News of the operator’s demise, after nearly 40 years in business, has sent shockwaves throughout the industry.
Many well-wishers took to social media to praise they company’s service and commitment to the trade over the years, while offering their support.
Captivating Cuba director Matthew O’Sullivan said: “The whole team at Captivating Cuba are desperately sorry to hear the very sad news that our long-standing friends and colleagues at Cuba Holidays/The Holiday Place have today ceased trading.