The record-breaking day pushed the homeworking giant’s January past £50 million, with the group also recording its biggest-ever Monday for bookings on 16 January as sales topped £4.7 million.
A recent survey by Travel Counsellors found customer confidence remains high, with 89% of respondents still looking to travel, despite the ongoing cost of living crisis.
Jim Eastwood, global sales director at Travel Counsellors, said: "This is a record-breaking January so far, with [so-called] Blue Monday spurring customers on to book their holidays for the year, in addition to our sizeable corporate travel sales."
