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Travel firms warned 'robust' sustainability strategies will become necessities

Sustainability
Will Payne
11 November 2021

Industry leaders have warned travel firms it will soon no longer be sufficient to simply campaign on issues of sustainability, and that having a "robust" sustainability strategy will become a necessity.

Robust sustainability policy must be enshrined at the heart of companies' operations, the industry has been told

The message was debated during a panel discussion at Abta’s Decarbonising Tourism webinar on Thursday (11 November), moderated by the organisation’s head of sustainability, Clare Jenkinson.

She was joined by World Tourism Organisation (UNWTO) director of sustainable development Dirk Glaesser, WTTC director of sustainability Christopher Imbsen, and Deloitte director of sustainability Emily Cromwell.

Together, the panel agreed travel business must work together as a cohesive "eco-system" to ensure no one is left behind and that the industry transitions as one to a more sustainable footing allowing it to achieve net-zero carbon emissions by 2050.