When it comes to the industry’s approach to sustainable tourism, is the glass full or half empty? Is the industry making great strides? Are countless companies now putting their own climate action plans in place? Or is travel woefully behind?
As ever with this topic, the answers are far from black and white. But a positive approach was fiercely examined and debated at the Greece National Tourist Board’s first sustainable travel "Agora" in Crete this week, hosted in partnership with and easyJet, to which I was privileged to be invited along with 25 other industry stakeholders.
