"Talent matching" service Travel Talent Direct has pledged to donate a percentage of its turnover to Abta LifeLine.
The company, set up to help travel professionals displaced during the pandemic to find new roles, was launched by Andy Smith and Tony Wheble last month.
Smith said it was an "obvious choice" to partner with Abta LifeLine as Travel Talent Direct begins to seek employment opportunities for out-of-work travel staff as the industry seeks to emerge from the Covid crisis.
Abta LifeLine supports people in the travel industry who find themselves in financial hardship or in need of personal and/or professional support.
The charity partnered with TTG last month for a week of mental health-related sessions designed to instigate conversations throughout the sector around mental health.
Andy added: "Abta LifeLine does fantastic work in supporting staff from the sector, and has never been more important than in the last year.
"It was an obvious choice for us as we seek to help travel staff return to work."
Travel Talent Direct said it had seen high levels of engagement since its launch last month from industry professionals looking for a new role, and companies looking to recruit or support former colleagues.
Trudie Clements, director of Abta LifeLine, added: "I am delighted Travel Talent Direct has chosen to support Abta LifeLine.
"It will help us to continue to provide the practical, financial and emotional support that our travel colleagues need right now."