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TTG's Tracker: Is it time to forget about summer 2020?

Government
James Chapple
19 August 2020

More and more agents are taking a sustainable, longer-term approach to the coronavirus crisis instead of chasing quick wins, with summer 2020 – for some – now posing too much of a risk to consider actively promoting to clients.

The new five or eight-day tours either feature new destinations, have a new itinerary, a new hotel, or have new attractions added

Welcome back the great British beach holiday? (Credit: Aleks Marinkovic / Unsplash)

TTG’s latest Travel Agent Tracker survey (Week 19, week to Friday 14 August) recorded a week-on-week increase in respondents reporting bookings for all future booking windows through to summer 2021 and beyond, with the exception of summer 2020.


Respondents reporting summer 2020 bookings fell three ppts from 30.5% to 27.5%; however, those reporting summer 2021 bookings increase seven ppts from 34.5% to 41.5%, and there were increases also in those taking bookings for autumn 2020, winter 2020 and spring 2021.