Joint chief executive Peter Long said the overarching Tui brand would gradually be phased in over the next couple of years.
“As a world-leading tourism business we will build on our global brand and we will do this by migrating our brand in a phased and measured way to one brand: the Tui brand,” Long said.
“We will start with some of the smaller markets, initially in Holland and France and then on to Belgium the Nordics and the UK.”
“And we intend to fund the migration to one brand through operational efficiencies and further additional revenues.”
The news came on the day that Tui Group released its results for the first half of its financial year.
The company cut its underlying loss (ebita) by 20.2% to €272.6 million with revenues up 7.3% to €6.9 billion.
Tui confirms plans to ditch Thomson and First Choice brands
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