The operator has revealed how it intends to modernise its working practices to better suit the wants and needs of its workforce in 2018.

This week, Tui published its “vision paper”, newWork@Tui, which details the “opportunities and challenges of digital transformation” for employees.

Objectives include improving employees’ work/life balance, giving them choice between earning more money or having more time, and improving life-long learning.

One of the key questions considered by Tui was that of the importance of balancing employees’ actual office time against the outcomes of their work.

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Among its aims is to give employees more control over their work/life balance while “establishing a results-driven culture”.

“What matters are the results of people’s work, not the number of hours they have spent at the desk,” said Tui, adding it would have to “rethink leadership” and embrace “trust and responsibility”.

Employees will be afforded “digital timeout and leeway” and greater flexibility to plan and shape different stages of their lives.

The company says it is exploring new working time models that are scalable against pay, with employees offered greater freedom “to choose between more money or more time”.

Another focus is opportunities for life-long learning, including further training to ensure employees are fit for the digital era.

However, this will be scaled to employees’ existing knowledge and skills, said the company.

“Digitalisation is creating new and exciting challenges for Tui and its employees,” said the operator. “Digital transformation isn’t overhauling absolutely everything, but it is changing a lot of things.

“Tui is currently in the midst of a digital transformation, with impacts on the whole Tui Group. We see digitalisation as a technical, cultural and organisational challenge.

"For our employees, it affords the opportunity to structure their working and private lives in a manner more in line with their needs.”