Tui group chief executive Fritz Joussen said the operator’s sales to Turkey as a whole were “up 70%” for summer 2018, adding: “It is our most important destination in summer”.
He added: “There have been very, very high prices in Spain, but they are going down a little bit. Now Turkey is coming back, perhaps it is partly customers from Spain going to Turkey again. We have a place in both markets.”
He predicted: “In a couple of years latest, high quality hotel stock in Turkey will be scarce,” adding that Tui would invest in Turkey now that demand was returning.