The steep cost of entry to the viewing gallery at London’s The View from The Shard may be putting people off, new figures show.
Turnover at western Europe’s highest tourist attraction has dropped for the third year running, with profits in 2015 plunging from £4.5 million to £2.6 million, The Mail on Sunday reports.
This compares with a profit in the first year of opening of £5 million.
Tickets for the 800-feet high attraction are £30.95 for adults and £24.95 for children if bought on the door, although a family ticket for two adults and two children bought in advance falls to £74.95.
The View from The Shard’s platform offers vistas of up to 40 miles on a clear day and has a 360-degree panorama.