Eight Caribbean destinations have teamed up to market themselves in the post-pandemic era.
Nevis, St Kitts, Saba, Statia (Saint Eustace), St Maarten, Saint Martin, Anguilla and St Barths have joined forces as the Caribbean Group of 8. The islands represent a combination of current and former Dutch, British and French island territories.
The initial collaboration has produced an introductory two-minute video, with highlights of what makes each island special and different from their neighbours.
“We are delighted to launch this new initiative,” said Jadine Yarde, Nevis Tourism Authority chief executive.
“Our common objective is to promote intra-regional travel, capitalising on our proximity to each other, and today’s travellers’ desire to discover new experiences, collecting passport stamps along the way for bragging rights.”
Chantelle Richardson, Anguilla Tourist Board coordinator, international markets, said the islands were “uniquely positioned to launch this programme”.
“Our islands are easily accessible by air and sea and we need to educate our potential visitors, both within the region and from our traditional source markets, on how to plan and make the most of their visit.”