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Wendy Wu enjoys surge in demand after agencies reopen

Operators
Rob Gill
23 April 2021

Wendy Wu Tours has seen two weeks of “record demand” from agents since high street shops were able to reopen in England on 12 April.

John Warr joins Travel Village Group after spending seven years with Wendy Wu Tours

John Warr joined the Travel Village Group in October 2021

The escorted touring operator said it had seen a 74% rise in bookings since non-essential retail reopened compared with sales during the previous two weeks. There has also been a 52% increase in trade revenue over the same period.

Wendy Wu said that business was being driven by its trade deals offering free flights for partners, as well as a 50% discount on airfares for single travellers, for trips departing in 2022 and 2023. The operator added that 90% of agent bookings were using these offers.

John Warr, global sales director at Wendy Wu said: “It’s great to see so many of our trade partners reopening stores again.