The escorted touring operator said it had seen a 74% rise in bookings since non-essential retail reopened compared with sales during the previous two weeks. There has also been a 52% increase in trade revenue over the same period.
Wendy Wu said that business was being driven by its trade deals offering free flights for partners, as well as a 50% discount on airfares for single travellers, for trips departing in 2022 and 2023. The operator added that 90% of agent bookings were using these offers.
John Warr, global sales director at Wendy Wu said: “It’s great to see so many of our trade partners reopening stores again.