Young travellers are looking for “meaningful experiences” when booking their trips and are less interested in hedonism than they were 20 years ago, according to research from student specialist STA Travel.
The agency chain, which operates 53 shops in the UK and celebrates its 40th anniversary in 2019, found that gap years and round-the-world airline tickets “continue to be as popular as ever”.
But now younger holidaymakers are now more interested in experiential travel, “voluntourism” and animal welfare projects, rather than just enjoying themselves.
