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WTM London 2019: Peak DMC doubles number of female tour leaders

Destinations
Maddie Barber
4 November 2019

Peak DMC has reached its 2020 goal of doubling the number of female tour leaders it employs six months early.

Sana Jinnah, tour leader India, Peak DMC

The organisation – which is made up of more than 20 destination management companies across Africa, Asia, Europe and Latin America, and is an operational arm of the Intrepid Group – increased its number from 153 to 314 between March 2017, when it set the target, and June 2019.


Zina Bencheikh, regional general manager EMENA at Peak DMC, said: “Globally, we have dozens of employees who started out working as tour leaders and are now in managerial positions. However, hardly any are female because in many countries tour leading is seen as ‘unsuitable’ for women.”