The Costa Rica Tourism Board has held a destination briefing at WTM Virtual to showcase seven reasons to visit the country, one of which was its commitment to sustainable travel and a pledge to be carbon neutral by 2050
As part of this endeavour, the organisation has this year launched the Pura Vida Pledge initiative.
“Pura Vida Pledge is a concept to educate both trade and consumers on the positive results that responsible tourism creates and what actions they can take to help make responsible tourism the norm, because we know that if we all do the minimum it will have the biggest impact,” said Zeeshan Rashid, UK sales and marketing manager for Costa Rica.
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