The World Travel & Tourism Council has unveiled a global marketing campaign aiming to inspire the world’s travel and tourism sector and whet consumer appetite to book future trips.
WTTC’s #TogetherInTravel initiative, launched on Monday (20 April), encourages travellers worldwide to share the hashtag #TogetherInTravel along with a video “simultaneously uniting everyone in solidarity at the same moment”.
The campaign comprises three elements; a “highly visual and emotive” video; the #TogetherInTravel hashtag, to stimulate the conversation across social platforms and a microsite, TogetherInTravel.com, to host the video and user-generated content and stories.
Gloria Guevara, president and chief executive of WTTC, said: “Dreaming is part of our zest for life and our new campaign encourages thoughts of the brighter days ahead. Travel and tourism is a critical sector to the global economy, accounting for one in four of all new jobs worldwide and contributing 10.3% to GDP.
"Our sector touches everyone. It builds communities, reduces poverty in the world and improves the social impact of everyday lives. Yet we are uniquely exposed at this time due to Covid-19.
“The concept for the #TogetherInTravel campaign was borne out of a desire to rally everyone who is passionate about travel, to unify those who are working hard to rebuild the sector and to spread a message of solidarity that we are one global community, and one where travel brings us closer, at the right time.
“Our message is that everyone can still stay inspired with future travel ideas and bookings - and in the meantime be part of a virtual space for sharing, connecting, and collectively inspiring."
WTTC has developed the campaign with marketing and communications specialist, MMGY Hills Balfour.
“We want to thank Amanda Hills, president of MMGY Hills Balfour, and her team for their efforts in building this campaign with donated time, and we hope that as many people as possible will share the video, as we look forward to a future time when we will be able to travel again,” added Guevara.