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WTTC urges travel sector to get ready for 'the new normal'

Hotels
James Chapple
1 May 2020

The travel sector must be ready for "the new normal" once the coronavirus recovery comes, the World Travel and Tourism Council (WTTC) has warned.

(Credit: iStock)

According to the council, travel firms will have to quickly adapt to new health and safety protocols, and place a renewed focus on customer reassurance.


The WTTC believes domestic staycation travel will return first, before nations open to their nearest neighbours, regions – and eventually the world – while younger travellers aged 18-35 may be among the first to start travelling again.


Gloria Guevara, WTTC president and chief executive, said: “It is vital for the survival of the travel and tourism sector we work together and map out the road to recovery through coordinated actions and offer the reassurance people need to begin travelling once again.