Not Just Travel says its proprietary AI platform, launched in January, saves consultants a collective 4,000 hours a month, equivalent to 166 working days across its network of 800 home-based agents.
The tool was built in-house, provided free of charge, and designed around a simple goal: ten minutes back for every consultant, every day.
The NJT Smart AI platform was developed by the Not Just Travel team, with co-founder Steve Witt leading the project. It currently offers six core tools, with new features added weekly.
Witt said: "It is the equivalent of having a PA, a marketing expert, a content creator, a business strategist and a travel specialist available at any hour, each one built around how that individual consultant works.
"We started with one question: how can AI actually help our travel consultants? The answer was not another booking platform or generic AI tool. What our consultants needed was time back. Ten minutes a day is five hours a month, five hours to sell more holidays or five hours back with their families. Nothing like this existed for homeworking agents, so we built it ourselves."
The platform replaces the need for separate subscriptions to tools such as ChatGPT, Claude and Gemini, which cost between £99 and £300 a month. Not Just Travel is absorbing that cost entirely, with further features across sales, training and customer service in development.
Witt added: "We have invested significantly in this and we are giving it to our consultants at no cost, because when they do well, so do we. Consultants are already getting hours back each week to invest in client conversations and bookings."
