In depth

Tunisia records 40% uptick in UK holidaymakers as Brits embrace year-round appeal

Destination credits increase in airlift after welcoming just as many UK visitors during the summer as it did in the winter

Holafly to target agents with 'competitive commissions' after identifying UK as top expansion priority

The eSIM company says it is determined to enhance its relationships with travel agents in English-speaking countries

New tourism minister talks up her 'positive' experiences using travel agents

Stephanie Peacock praises travel agents but stops short of backing a campaign encouraging people to use them

'A prompt solution was never likely': trade braces for US flight disruption as government shutdown continues

From domestic flight cancellations to free national park entry, US-specialist travel agents and tour operators have shared how their clients are faring during the shutdown

Middle East destinations 'buying' source markets to speed up tourism development

Oman uses WTM London to share more details of its new partnership with Tui and highlights how countries in the Middle East are acquiring stakes in operators to 'buy' source markets

Guatemala to place food and indigenous culture at centre of 2026 marketing push

Destination will highlight Mayan and other indigenous cultures, plus its cuisine and colourful textiles, to boost tourism and differentiate itself

Las Vegas 'to rethink value messaging' as competition from other markets hots up

Following the success of its five-day 'Fabulous Sale', designed to boost tourism after a decline in visitor numbers, the tourism authority reveals it's a strategy it could deploy again

Sri Lanka to launch first marketing campaign for 10 years as hotel capacity grows

It follows a recovery in visitor numbers during the first nine months of the year to almost 1.7 million, with 160,000 from the UK

'Global tensions are giving peaceful, inclusive nations the edge in tourism'

The global geopolitical situation is elevating the importance of values-driven travel – this was the message at WTM London panel, Destinations with Heart

Balearics hails successful 'de-seasonalisation' efforts and crackdown on illegal accommodation

The archipelago recorded only a minimal year-on-year increase in visitors this summer, 0.8% in July and 1.8% in August

Agents urged to 'source properties for every need' as all-inclusive demand rises

High-net-worth clients are increasingly booking all-inclusive luxury travel, according to the latest research by Virtuoso

'We want them back': Egypt demands artefacts be returned as Grand Egyptian Museum finally opens

The museum was first proposed in 1992 during the rule of President Hosni Mubarak before construction started in 2005

Universal’s new four-park pass to drive longer stays from UK market

The Universal Orlando All Parks Ticket allows visitors to access Universal Studios Florida, Universal Islands of Adventure, Universal Volcano Bay and the newly opened Universal Epic Universe

'It will help the ceasefire last': Palestine sets out tourism ambitions, including UK agent fam

Palestinian officials issue an urgent plea to the UK trade at WTM London, insisting tourism will 'help the ceasefire to last' following the Israel Gaza war

'People are hungry for light relief': travel told to use humour to emphasise authenticity and build trust

Comedy can – and should – be used as an effective tool for promoting a destination, WTM London told

Growing global demand for just a few key cities exacerbating overtourism risks, report warns

Desire to visit some of the world’s top city destinations could create overtourism issues for already popular attractions, new research has concluded

Taiwan seeks to capitalise on increased airlift with bigger UK marketing effort

Destination keen to increase its UK visitor numbers from the current 10,000, a tiny fraction of the total to the destination

Brazil achieves record visitors while wooing responsible travellers

International arrivals break records as tourist board seizes on COP30 to reinforce responsible tourism messaging

Travel Counsellor’s advice to newcomers after reaching nearly £1 million in first 12 months

Di Rhodes has shared her top three tips for building a successful franchise after joining the homeworking agency last year

'Record numbers' holidaying in Greece's shoulder seasons as country vows continue prioritising sustainable growth

How Greece is prioritising sustainability alongside increasing visitor numbers, as the country’s tourism minister vows to continue investing in regenerative tourism

Celestyal's global sales chief invites agents to host their clients in new Guildford shop

The Greek specialist cruise launched a tour operator – called Celestyal Travel – in July before opening a shop premises to support the new brand in early September

Stress appeal of careers in 'booming' tourism sector to young people, urge tourism ministers

Young people need to be attracted to a career in tourism from an early school age to head off a labour shortage, the WTM ministers’ summit was told on Tuesday

Oman prepares one of the world's largest caves for tourism as part of diversification push

An enormous underground cave chamber, a geological reserve and a maritime history museum are all being developed in a bid to attract more visitors to the destination

Fifa World Cup and 2028 Olympics could reverse drop in US travel demand, WTM told

The WTM Global Travel Report 2025 reveals international visitor numbers to the US are expected to remain around 15% below 2019 levels this year