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OTAs seek to shape the future of the package market after seizing biggest-ever share of Atol capacity

Online Travel Agent (OTA)
Gary Noakes
1 September 2025

Britain's OTA are seeking to have a bigger say on the future of the package holiday market after breaking into the top three in the Atol rankings following significant post-pandemic growth in capacity.

Young people taking a selfie while travelling on a coach
(Credit: iStock/xavierarnau)

(Credit: iStock/xavierarnau)

Online Travel UK, the trade body for OTAs, has warned Britain could lose its place as a global leader in the sector if reforms to consumer protection are ignored.

A white paper warns reforms to Atol and the Package Travel Regulations (PTRs) are needed “to prevent confusion for customers and increased complexity for responsible businesses”.

The report says there is a need to simplify travel regulation, including those of Linked Travel Arrangements, which affect OTAs. It said: “LTAs should be removed to align with EU reforms. Definitions of travel packages should be simplified and clarifications made to insolvency protections.”