Mato Frankovic had only been mayor of Dubrovnik for a few days in 2017 when negative publicity about the city’s overcrowding reached its peak. The crisis was encapsulated in a headline on The Telegraph website, which screamed: “Crowds and cruise ships have ‘ruined’ Dubrovnik”.
The local hero who fixed Dubrovnik’s overcrowding problem
Destinations
Katherine Masters
24 April 2025
In recent years your clients might have been put off visiting Dubrovnik – the film star who fell from grace. But now the crowds are under control, the city's mayor explains how he’s restoring its damaged reputation
Images like this made Dubrovnik a prime example for overtourism (Credit: iStock/Valentyna Gupalo)
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