Alan Cross, head of trade at Jet2holidays, said selling add-ons such as in-flight meals and assigned seating could offset the increased business costs agents will face from January.
“We have been asked by retailers whether we can subsidise it, but we can’t pay hundreds of thousands of pounds to fill that gap for them,” he told TTG.
“If we increase agents’ margin we increase prices overall, and that’s dangerous when you’ve got a significant direct business.
“There are some other ideas we are looking at which might work.
