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Andy Sturt to revive VIP Ski brand this winter

Government
James Chapple
20 July 2021

Andy Sturt has revived the VIP Ski brand, a stalwart of the British ski sector for more than 30 years, after buying it out of administration in January.

Bear Resort is among new offerings from VIP Ski for its return

Sturt was managing director of VIP Ski when it collapsed last November, and blamed the government’s "incoherent, inconsistent and sometimes deeply unhelpful" guidance on refunds and travel restrictions – as well as the lack of sector-specific support for travel – for VIP Ski’s demise.