A day-long conference taking place in September will focus on how European destination can best target Chinese travellers.
The event on September 6 has been organised by MIDAS Aviation in conjunction with the University of Surrey, which will host the event.
Zheng Lei, director of the Centre for Aviation Research at the University of Surrey said topics up for discussion include how Chinese airlines plan services to Europe, how to support launched services and how destinations can increase their appeal to the outbound Chinese market.
He added leading figures from both the Chinese and European aviation markets will be on hand to deliver advice on building successful and long-lasting relationships with China’s aviation industry to airlines, airports and travel companies.
Lei said speakers at the event include Stephen Wang, president, Spring Airlines; OAG chief executive Phil Callow and VisitBritain strategy and communications director Patricia Yates.
The event will consist of presentations and round table discussions at the conference, with tickets costing £380.
said by 2020 China will be the most valuable outbound tourism market on the planet with about 100 million Chinese predicted to travel overseas each year.
He added: “Whilst the European aviation sector continues to show considerable interest in the Chinese market, it needs to understand how the Chinese aviation sector operates and the nuances of the market in terms of how decisions are made. Building relationships with decision makers is an intricate affair.
“We have organised this symposium for delegates to gain a clearer understanding of the opportunities available in the Chinese market and to leave with effective strategies for achieving progress.”
The founder of MIDAS aviation, John Grant said: “We are confident of tackling some of the big issues and providing valuable insights into one of the fastest growing markets in the world for aviation services.”
For further information and to book visit www.midasaviation.com