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19 Apr 2017

BY Tom Parry

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Cosmos unveils new logo and website in lead-up to rebrand

Cosmos Tours & Cruises has revealed a new logo, website and tagline as it rebrands under its new guise, Cosmos.

Cosmos Product Team edit.jpg
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As part of the overhaul the operator has adopted a new strapline and created a trade bookable portal for the first time

The changes will take effect from Monday (April 24) after the operator announced its name change last month after regaining the rights and licensing to the brand from the Monarch Group.

 

The escorting touring specialist’s new website www.cosmos.co.uk, which includes a new design, logo and imagery will also go live from Monday.

 

As part of the rebrand the company has adopted a new strapline: ‘Adventures Made Easy’ creating a trade bookable portal for the first time; and implemented a price promise allowing clients to cancel or change holidays before the balance is due and rebook without losing the deposit or being charged a fee.

 

Under its new Cosmos brand, the operator’s product has been split into three categories: tours, beach and cruise.

 

Giles Hawke, Cosmos chief executive said: “This marks a new start for us as we use our name change as a platform for growth, development and a new approach to providing our agent partners and customers with the ultimate holiday experience.

 

“In existence since 1961 and still family owned, our company has gone through a complete transition and we’re now in the perfect place to change the outmoded view of Cosmos and showcase the incredible range of holiday experiences we can offer our customers, as well as great ways of getting the very best value.

 

“Our new Cosmos rebrand has been designed to reflect the holiday experience we now offer, a worldwide choice of active experiences rooted in “adventures made easy” as demand grows for more authentic travel experiences.

 

“Our focus is based on customers’ desire to learn and experience something unique and different, and to be able to enjoy their own holiday adventure.”

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