On the whole, when I hear UK companies talk about the Irish market, I truly feel they have very little understanding of what works well here versus in the UK.
The two have very different cultures and, now the UK is set to leave the EU next month, Ireland will become the only English-speaking country in the EU, which will affect how – and with who – the Irish consumer will book holidays moving forward.
Currently, there are less than 200 travel agents in Ireland, with the top 15 doing 80% of all the business in Ireland and Northern Ireland.
