Speaking during the latest Agent Matters panel, hosted by TTG group editor Pippa Jacks, Mary McKenna, managing director of Dublin-based Tour America and Cruise Holidays, said the sector had “really taken a bashing” amid the coronavirus pandemic, due to widespread media coverage of the challenges faced by several lines.
“The perception you could be stuck on a ship somewhere and not get into dock is horrific for customers, so that is going to take a long time to get over,” she said.
“It’s the best holiday ever, but really I don’t see it coming back until 2021.”
