Cunard has launched its first brand film, to support its new booking campaign.
The line said the “Everything you wanted, nothing you expected” promotion would take viewers through the experiences on offer on its sailings, highlighting three themes: “Time, space, and a life less ordinary”.
It was shot over seven days, and follows the journey of 12 passengers between Southampton and New York as they cross the Atlantic on Cunard’s Transatlantic sailing.
The advert will be available on the cruise line’s website and will also be supported by a 30-second video on demand, narrated by actress Emilia Fox. The campaign will also be supported in print, digital and radio.
Angus Struthers, vice president marketing at Cunard said: “Cunard’s recently remastered Queen Mary 2 offered the perfect palette to shoot an authentic portrait of a luxurious and ‘less ordinary’ travel experience.
“As the pioneer of luxury ocean travel, Cunard delights in taking passengers beyond their wishes and expectations, with guests knowing that to sail with Cunard is to encounter the extraordinary.”