For businesses, the war against the effects of Covid-19 is not going to be swift. But the decisions and actions that we take in these opening weeks will define which of those businesses will emerge from the battlefield stronger than before. A note below on why we’ve taken a significant step at TTG Media this week.
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win”
Sun Tzu, The Art of War
In the past week I’ve lost count of those who have declared that the UK and most of the world is now on a wartime footing.
Across the travel industry, across virtually every industry, we are all at war since the rise of Covid-19. The war for businesses won’t be swift, and it won’t be decisive for some time to come, but the decisions and actions that we take in these opening weeks will define which of those businesses will emerge from the battlefield stronger than before.
Businesses need a battle plan. If it’s not already in place, it needs to be drawn up quickly.
They need comrades in arms that they will trust with their lives as they move forward, fighting for and celebrating every inch they gain.
And they’ll need the utmost resolution to keep going, even when their plans go awry. They’ll need the conviction that comes from knowing that battles lost can also lead to wars won.
At TTG Media we are resolute in our battle plan for the months ahead. We entered this period in the strongest shape we’ve been in since our formation in 2013, and with a clear, unwavering purpose since we launched our mission to promote a Smarter, Better, Fairer travel industry last year. We’ve never been so close to our travel agency and travel supplier community.
But we know we can only promote a Smarter, Better, Fairer travel industry in the future if we trade as smartly and as fairly as we can now.
Since the beginning of the crisis we’ve aimed to be the comprehensive home for coronavirus-related news and support for travel businesses, through our dedicated Coronavirus Updates hub and since last Monday our Coronavirus Business Support Service.