The wide-ranging Travel Tracker survey of 2,000 Britons, published on Wednesday (18 October), revealed 15% of people are inspired by seeing others’ holiday experiences on social media, and that the US will be the most sought-after destination among consumers for 2024.
It also showed that nearly half (48%) of those polled believe climate change has made them consider more sustainable travel options when planning a holiday, although only 13% plan to reduce their air travel.