Skip to main content

Fresh focus on consumer insights ‘will help shape the future of Travel Counsellors’

North America
Harry Kemble
19 October 2023

Travel Counsellors boss Steve Byrne believes the homeworking giant’s first-ever consumer trends report goes far beyond the company and could help others in the travel industry. 

Travel Counsellors boss Steve Byrne said the decision was "extremely difficult"

The wide-ranging Travel Tracker survey of 2,000 Britons, published on Wednesday (18 October), revealed 15% of people are inspired by seeing others’ holiday experiences on social media, and that the US will be the most sought-after destination among consumers for 2024.


It also showed that nearly half (48%) of those polled believe climate change has made them consider more sustainable travel options when planning a holiday, although only 13% plan to reduce their air travel.