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If Only resets for March peaks push

Luxury
James Chapple
26 February 2021

If Only has announced its Wish You Were Here peaks campaign will return in March as travel seeks to emerge from the coronavirus crisis in the spring.

If Only has partnered with 16 hotels and resorts for the campaign

The operator has partnered with 16 hotels and resorts to provide agents new offers and marketing materials after postponing its traditional January and February peaks activity due to the pandemic.


Partners include One&Only, Dreams, Sun Siyam, Heritance, Adaaran, Centara, Constance, Ritz-Carlton and Unico, while destinations range from Dubai and Mexico to the Maldives and the Seychelles.


"[We are] delighted the campaign launch has coincided with the prime minister’s recent roadmap announcement, which has resulted in a sharp spike in bookings and enquiries throughout the industry," said the operator.